When the smell only the smell before brewing a cup of tea, like a pumpkin pie, sweet and to the Choi spicy aroma ^^ but when brewed and will seems not most the smell, of deep exquisite than mere rooibos and then there is the taste. Flavor also be certainly weakened spices, it does not go up to the chai, but the subtlety is good. Daily use of ITO EN, which was bought in Japan of super rooibos (← also by delicious), such as when you want to immerse yourself in luxury here. Other Japanese seems to be unpopular, but I like! !