I do not know why so few reviews on shampoos of this brand, I'm ready to sing them odes) Yes it's not pure organic, but they make the hair chic, like after the salon. Foam, washed elegantly. Hair is easy to comb. Soft, obedient, not electrolyzed, well-groomed, healthy. Pleasant smell, economical, hair longer than other shampoos remain clean. I use Aveeno shampoos for several years and it's still the best for my hair. Addiction does not cause.